We are very happy about the lively exchange of company representatives, guests, graduates and students at the Exhibition 08.16 of mdh Munich! The first exhibition in the new premises in Berg am Laim on March 9, 2023 was a great success.

Our Media Design Bachelor students inspired with their versatile projects in the fields of photography, editorial UX design, motion design, 3D design, media installation, editorial design and communication design.

A special highlight was to be discovered in the new, spacious printing workshop: Alongside exhibits and installations, there were insights into the craft.

Accompanying the Graduate Exhibition of the Media Design graduates, our students of Digital Film Design (B.A.), Game Design (B.Sc.) and Fashion Management (B.A.) presented current semester projects. Our students of the training course Media Designer Digital & Print (IHK) showed poster designs and impressions of their design processes.

Insights into the master’s program Design Management (M.A.) were provided by the lecture „Generative AI in Value Creation. Can artificial intelligence replace us?“ by Prof. Dr. Roland Frank and Prof. Dr. Gerti Papesch. After a short introduction, Prof. Dr. Roland Frank guided the audience* through the different creation and marketing processes of a children’s book and presented live the results of the AI used. The complex interrelationships of the lecture were precisely captured and illustrated by Prof. Dr. Gerti Papesch in her graphic recording. The lecture concluded with a lively discussion.

Many thanks to all exhibitors and organizers for the successful and inspiring event!

Text: Anna Rohrbach
Photos: Anna Rohrbach, Laura Di Vita, Katharina Hengster, Victoria Eckl, Hilal Yasar, Jan Kruse